A tracksuit may seem like nothing but a comfortable two-piece outfit at first sight; however, Corteiz has invented a new meaning for it, going beyond loungewear or even sportswear, and turning it into a powerful statement. With sharp shapes, fine materials, and striking graphics, Corteiz tracksuits are of the same value as high-end designer items but without the airs. Usually made of heavyweight cotton or a blend of cotton and polyester, Corteiz tracksuits are designers’ favorite. Their practical use, combined with the associative power of identity, has made this clothing item indispensable for many who appreciate the boldness behind such a rebuke of the mundane. The Corteiz tracksuit — just like the CEO — is a masterful mix of opposites: it is casual yet chic, functional yet glamorous, and, most importantly, it is a powerful political statement. The young generation is not only the biggest consumer but also the driving force behind lifts in such impactful narratives, where case studies of heads of new age brands and their success stories with in-demand streetwear take the center stage. As a founder of Corteiz and the mastermind behind the whole brand journey, Clint has all the to praise the company’s tactics through which they can easily go far by crossing the fashion industry’s boundaries. It all started from a rebellious spirit, which attracted a lot of people who shared the same thoughts and ideas. Corteiz also attracted the attention of investors and later on, celebrities started to wear their clothes, and the rebel nature was still carried with them. The brand ethos coincides with its core message: “Rules the World.” It refers to a world that is ruled by differences and diversity, allowing rest, unity, and spectacular non-conformity alongside. Corteiz came from London with Clint419 as its founder and was never going to be a part of the classic fashion cycle. There were no major investor launches at the beginning or celebrity endorsements, just the rebellious spirit with its strong message and the growing supporters’ army that connected with what Corteiz stood for. So, the brand speaks literally to the fans of streetwear, working-class lads, and communities that are usually unnoticed by high fashion. Each Corteiz item, with the tracksuit especially, is like a symbol of honor — something that you deserve rather than just a mere purchase. With Corteiz, you can wear your urban identity on your sleeve and encourage the claims of your gang or create new ones active in the area. In which case, you will be communicating in the world of fashion, not with the clothes but rather with the people behind them. What is more, the new wave of streetwear is demanding and hip-hop culture is a major influencer. The majority of today’s artists want to have their hands on the freshest pieces coming out of the streets which is a huge reason why rappers from all over the globe support Corteiz. Wherefore, to go the extra mile for your credibility in the streetwear scene, the last thing you should do is wear something that is not from the brand that is loved by the artist you are trying to follow. To some extent, Corteiz has created a symbiotic relationship with the youth, as they continue to inspire each other. Through such collaborations, proper narratives are created and the markets are fully serviced, with young people being the biggest beneficiaries. The autonomy or comfort of not being completely present in a market is never a concern for the brand, as the failing ones inevitably happen when you are stuck in an already crowded market.
