The success of any website depends largely on its purpose. A clear, visually attractive, and easy-to-navigate design encourages visitors to live, and eventually convert to loyal customers. Elements such as fast-loading pages, mobile accountability and structured layout contribute significantly to the satisfaction of the user. When designing a website, it is important to understand the target audience and their preferences. A company that preferences user experience ensures that each visitor can easily find what they need, which increases both engagement and reliability.