Streetwear is an exciting and dynamic universe, where Corteiz is one of the very few brands that have so far managed to gain a stronghold in the market with the deep-rooted support and the great amount of demand they enjoy. The successful Corteiz tracksuit, the archetypal modern streetwear item, is the foremost reason for this London-based brand’s triumph. An outfit for the ‘Rules The World’ generation, an anti-establishment hipster statement, and a non-stop marketing success story through scarcity all in one: just to mention a few functions, the tracksuit does not stop here at the fashion realm.
A Fit For the Revolution: Design and Aesthetic
Corteiz tracksuits, where old-school sportswear meets street, are urban attire most definitely not for everyone. They give an impression of the brand’s positioning and philosophy loud and clear; even the branding is just about as loud as the usage of it. While drawing consumers’ attention and creating demand with their now-famous iconography, the Corteiz brand still feels that subtlety is the best approach. The Alcatraz logo, the core symbol of the brand’s ‘Rules The World’ (RTW) motto and its anti-establishment spirit, is often delicately placed with those who are “in the know” being given a badge of honour.
The designer’s innovation and creativity show in the garments even though the varying seasonal stories translated into pieces – from the “Island Puff Print” series to the more sporting “3 Star Crest” collections – still share some major design traits. The silhouettes are basically contemporary, but relaxed as well, leaning towards being cozy, and a little bit more than oversized; that’s the modern streetwear look, and the brand is not falling behind in the trend. The combination of cuffed joggers with zip-up hoodies or track jackets is the brand’s signature style and thus the line is always neat and modern. The colors used are often daring or natural, going from black and heather gray staples to vibrant splashes of blue, green, and even being hard to spot in the case of camo patterns, all mirroring the tough, practical side of London street culture.
Quality and Craftsmanship: Beyond the Hype
The enormous interest in Corteiz pieces is not simply caused by the hype; the brand’s devotion to quality is the foundation on which it bases its sales. While friend
